【Summary description】 Adhesive tape belongs to conventional consumer goods. As a raw material for civil consumables such as packing and sealing boxes, shielding and protection, medical paste paste, etc. to electrical equipment and electronic products, it has expanded from basic functions such as sealing, connecting, fixing, shielding and protection to multiple composite functions such as conduction, insulation, anti-UV, heat conduction, etc. Mainly used in food and beverage, personal care, home care and 3C products and other fields.

(Original title: Exclusive Research! Development Status and Potential analysis of China's Belt industry in fast-moving Consumer Goods)

Adhesive tape belongs to conventional consumer goods. As a raw material for civil consumables such as packing and sealing boxes, shielding and protection, medical paste paste, etc. to electrical equipment and electronic products, it has expanded from basic functions such as sealing, connecting, fixing, shielding and protection to multiple composite functions such as conduction, insulation, anti-UV, heat conduction, etc. Mainly used in food and beverage, personal care, home care and 3C products and other fields.

I. Overview of the belt industry in the field of FMCG

1. Product definition

Adhesive tape, also known as adhesive tape, is based on cloth, paper, film, etc., by evenly coating adhesive on all kinds of substrate processed into ribbons and made into coil supply products. According to the type of adhesive, it can be divided into water-based adhesive tape, oil adhesive tape, solvent adhesive tape, hot melt adhesive tape, natural rubber adhesive tape, etc. According to the type of substrate, it can be divided into cloth tape, paper tape, film tape and so on.

2. Technical characteristics

Among the main adhesive tape products, OPP tape sales accounted for the highest proportion, label and advertising paste sales accounted for the second, protective film tape accounted for the third.

Ii. Analysis of the development status of China's belt industry in the field of fast moving Consumer goods

1. Market sales

Because tape is a conventional consumer product, the application range is quite wide, mainly used in food and drink, personal care, family care and 3C products and other fields, according to public data compiled by Beijing research Jing Bi Zhi, by the end of 2019, the sales of FMCG in our country in the field of tape more than 27 billion square meters, a year on year increase of about 8%. With the continuous growth of the downstream demand of the industry, the overall market sales show a trend of continuous increasing development. It is expected that by 2028, the sales volume of the national fast-moving consumer goods field will have a significant rise, which is expected to break through 50 billion square meters.

2. Market sales

While penetrating into People's Daily life, adhesive tape plays an increasingly important role in modern industrial production, and its technological content is constantly improving. From the perspective of the sales volume of adhesive tape in the fast-moving consumer goods market in the domestic market, the market sales volume by the end of 2020 has reached more than 50 billion yuan, an increase of about 7% compared with the same period in 2019, indicating an obvious market growth rate. According to the forecast data, the sales volume of adhesive tape in China's fast-moving consumer goods market is expected to exceed 80 billion yuan by 2028.

3. Market segmentation

In the belt market of China's fast-moving consumer goods sector, the proportion of sales in the personal care sector has remained stable for a long time. According to the statistics of Beijing Research & Jingjing Bizhi, in recent years, the proportion of sales in the personal care sector is higher than 15%, and will reach about 19% in 2020, followed by the food and beverage and home care sector accounting for 18% and 12% respectively. In addition, the sales volume of other fields including 3C products accounted for about 51%.

4. Enterprise pattern

China's adhesive tape industry has developed to a higher degree of marketization, but at present, the industry's high-end product supply is still monopolized by 3M, Henkel, Desa, Nitto and other international giants, domestic manufacturers with cost advantages, rapid development and growth, occupy most of the low-end market, the overall show the middle and high-end market is occupied by international well-known adhesive tape manufacturers, the middle and low-end market competition. Major local producers of adhesive tape include Fujian Youyi Adhesive Tape Group Co., LTD., Zhongshan Crown Adhesive Products Co., LTD., Taiwan Wanzhou Chemical Co., LTD.

This article is from the "Research Report 2022 on the Development Status and Potential of China's Belt Market in the field of Fast moving Consumer Goods" released by Beijing Yanjing Bizhi Information Consulting Co., LTD. The analyst makes an in-depth analysis on the industrial chain and development status of China's belt industry in the field of fast moving consumer goods, so as to predict the future development trend of the industry and put forward reasonable industry investment suggestions. Please contact us if you have relevant requirements.